Monday, June 21, 2010
What I Want to be When I Grow Up
Maybe I'm already a grown up, but I'm not quite where I'd like to "be." Sure, I'm doing a little bit of it, but not as a whole. I hope that after my education is finished and I am no longer involved with the military, I'll be able to pursue one of these many Communications driven careers:
Marketing: This is my true passion. Not the sales side, but the creative side. It can entail everything from business development to advertising to event planning. Even the thought of this career makes me feel warm inside. This career path suits me because I'm able to be creative and work hard -- I don't like to dilly-dally -- I love being busy at work, and Marketing provides a certain "organized chaos" feeling that I love. The salary can range, depending on what position you're in as well as city or state. The potential for growth in this career is not bad -- you can start out as an Assistant, then move up to a Coordinator, a Manager and then a Director. The average salary for a Marketing Assistant in Southern California is between 37K and 47K. The average salary for a Marketing Coordinator is 47K to 65K; The average salary in the same area for a Marketing Director is 126K to 186 K. Holy dinero! This differs greatly in other parts of the country, say the Central Valley CA where I'm living now. Over 70% of Marketing Assistants and Coordinators have their Bachelor's Degrees and 44% of Marketing Directors have their Master's degree. (www.salary.com)
Copy Writer/Editor: I have done lots of this in my career so far as well. Copy writing can consist of anything from advertisements to web copy to promotional items copy. Basically, you write what goes on them. I think this is a fun job because you're able to be creative and come up with some really bizarre slogans and tag lines. Sometimes this can tie into a marketing career. The only potential for growth is to become a lead copy writer, or a copy editor (if that's what you want to do). When you write copy, there's basically nowhere to go other than writing copy. The average salary in Southern California for a Copy Editor for the Web is between 52K and 71K. I personally know a few people who make both less and more than this. Again, it all depends on company and city. 74% of Copy Editors have their Bachelor's Degree, 15% have a Masters, and 4% have no degree at all (www.salary.com).
Technical Writer: This is probably my least favorite of all the Communications careers. Just the word "technical" makes me itch. That might be due to the fact that I hate Math, Science and anything that seems to be logical in any way. I have, however, done some technical writing in my career in the form of reports, proposals and web copy. The average salary for a Technical Writer in Southern California is between 44K and 57K. 65% of people who are Technical Writers have their Bachelor's Degree, 20% have a Masters (www.salary.com).
Public Relations: This is another area that I love very much, like Marketing. I have recently been looking into a few PR jobs. A PR professional within an organization deals with all media, inquiries, events, press, etc. You are constantly communicating with other people when you are a PR professional. Like Marketing, there is a bit of room to grow. You can start out as an Assistant, grow to a Coordinator and finally a Director. The average salary for a PR Coordinator in Southern California is between 42K and 55K with 80% having a Bachelor's Degree and 14% holding a Master's Degree. The average salary for a PR Director is 119K and 178K. Holy dinero again. 63% of PR Directors have their Bachelor's Degree and 30% have their Master's Degree.
Media Relations Manager: I love the sound and description of this job because I love the media, and more so I like furthering a business' success through it. A Media Relations Manager Media Relations Manager ddevelops and implements policies and procedures for the relations between the media and the organization (www.careerbuilder.com). Much like a PR Director, a Media Relations Manager oversees the relationship between an organization and the current media. Salary for this position in Southern California is between 78K and 116K, with 68% holding a Bachelor's Degree and 25% holding a Master's Degree (www.salary.com).
Obviously there are so many factors that go into pay with every career. However, from my research, I have learned that in the field of Communications, you are not doing yourself any favors by not furthering your education. I have decided to get my Master's degree for this reason. Anything to push in front of the competition and further your knowledge is key for getting a job in this field. I really love all types of Communications jobs, and I really really love jobs where I can be creative and have fun. My career goal is to be a Marketing Director in a mid to large size company.
www.careerbuilder.com
www.salary.com
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